PPC: Highly targeted & data-driven marketing to reach your perfect customers instantly PPC involves the creation, optimisation and maintenance of targeted advertising placements which appear in search engine results pages and (optionally) on third party websites. Pay per click allows businesses and individuals to gain almost instant, targeted visibility for their website, products and services on search engines, content networks, and even on specific individual websites, with keyword-specific targeted ad placements. How PPC Campaigns Work Your company (the advertiser) has the option to bid on specific keywords and phrases which are relevant to your business and which will drive leads to your company via your website, email or phone number. The position in which your ad placement is displayed for a particular keyphrase is directly related to your bid amount and competition from other advertisers bidding on that same phrase. Your paid advert can appear in a number of places including: SERPs, ads or sponsored listings related to search results which appear above and on the side of most search engine results pages. On content networks which will display contextual ads on third-party owned web-properties, and offering content which are highly relevant to your own targeted keywords. On specific individual websites displaying similar contextual ads with relevant on-page keywords and content . On social media sites such as Twitter and Facebook We can create and optimise your PPC campaigns to maximize clicks, reduce unnecessary spend and increase conversions. Benefits of Pay Per Click Marketing PPC offers numerous benefits to businesses: When done correctly, PPC advertising can result in a lower cost-per-conversion than other on and offline advertising/marketing channels. As an advertiser, you can set a specific campaign budget as well as a maximum cost per click. You can often select specific websites or generic website types where your advertisements will be displayed. Target leads based on their geo-location, demographic info & interests Choose specific websites to advertise on – in some cases it’s even possible to advertise on your competitor’s websites. You can advertise always, or only between specific hours, adjusting ad scheduling depending performance Complete control of ad-spend, and highly granular user targeting. *Pay per click advertising is also a useful tool for gathering ‘fast and cheap’ data which can offer valuable insight in to your organic search engine marketing strategy too. Why Hire a Professional for your Online PPC Management? Pay per click campaign management can take a lot of time due to the constant keyword research required, advert variations which must be created and tested, and not all advertisers will know how to choose the best phrases to target. As a result, it’s generally more productive to hire an experienced PPC management company to deal with and manage pay per click campaigns, as un-caught errors can become horribly costly very quickly, especially on big-budget PPC campaigns. Some additional reasons to consider hiring a professional to manage your PPC account PPC professionals know how to research the best keyword phrase options for your bidding, based on other bid levels, how often the terms are searched for, and by gaining insight from your company’s own internal data, metrics and KPIs (such as lifetime customer value, average revenue per user). PPC professionals understand variations in PPC campaigns, such as when to use different “matching” types (broad/exact/phrase/extended-broad) in your bid, to have your ad displayed in similar relevant results. PPC marketing can be very complicated, when dealing with thousands of variations and keywords, and optimizing ads for each. A PPC Professional will be adept at managing huge datasets and as many ad campaigns as your business requires to drive profit. PPC professionals will take the time to test ad variations, monitor results and act upon the data, to ensure the best PPC campaign results. Contact us today to discuss how we can bring you leads & conversions via PPC.