We have the experience, skills & tools to deliver high-impact, highly targeted crowdfunding marketing & PR campaigns to help you reach or even smash your funding goal. Crowdfunding has established itself a legitimate financing model for many entrepreneurs hoping to bring a product or service to the market with financial assistance from the masses. Crowdfunding platforms such as Kickstarter and Indiegogo have made it easy for backers and supporters of great products / ideas to safely donate money to campaigns which they love, believe in, and wish to support. Having a great idea is not a 100% recipe for crowdfunding success One of the problems facing crowdfunding campaign owners is effectively managing PR & marketing – as quite often these are things they have no experience in. Every crowdfunding campaign is different, however crowdfunding success generally requires a smart and tailored marketing strategy & execution to deliver real and meaningful results (buzz and awareness, donations & pledges, press-coverage, exposure, newsletter opt-ins). In short – success depends on getting the right people to know about, and care about your project. The Keys to Crowdfunding Success In order to make a crowdfunding campaign a success (reaching or exceeding the campaign funding target), there are a number of essential ingredients: An amazing product or Idea The right mix of supporters, fans, backers and advocates who can help the crowdfunding campaign to succeed by providing critical exposure and donations A comprehensive pre-launch marketing campaign to develop and nurture lists of backers & supporters who will help fund the project from day 1, and who can also provide invaluable product feedback. A targeted media-relations campaign to gain exposure for your campaign via journalists and bloggers. Identification & outreach to known backers & supporters of other crowdfunding campaigns in the same niche. Relevance is key to success. Social influencer analysis to identify relevant niche social influencers who can help you reach your perfect audience. Ongoing marketing activities such as interest targeted advertising and social media marketing. Crowdfunding Marketing Services Our crowdfunding-marketing services packages are designed to be comprehensive and effective. We use proven PR & marketing techniques, big-data technology and our own in-house lead-finder and social outreach tools to find and convert fans to backers, and to help you build buzz around your campaign in both pre-launch and once the campaign goes live. Our goal is to get you funded! Crowdfunding Marketing & PR Package Initial Skype consultation. Development of customer/supporter personas. Social-network analysis (SNA) to identify niche social media influencers based on social data & relationships. Strategy formulation, specific monthly activity targets. Identification & social outreach to supporters + backers of related or similar campaigns. Press-release creation, optimization, distribution. Relevant journalist/blogger research + outreach. Interest-based advertising for granular audience targeting. Research to identify exposure opportunities (websites, forums, blogs, online communities and key bloggers / journalists) which can be leveraged for targeted exposure, product feedback, lead-generation, donations, pledges. Monthly activity report. If you’re ready for crowdfunding success, get in touch with us today, and get funded.